We’ve all heard the expression not to judge a book by its cover.
IT’S BULL!
We all do it!
A cover is the first line of communication between an author and their audience. It’s the opening shot at a race. It is what convinces a reader to pick it up and read the description (or in today’s world, scroll down the page). Frankly, a cover can make or break a book on the market and we as writers have to care. We have to care a lot!
Right now I have almost 15,000 twitter followers, most of them are my fellow writers, and each time I get the e-mail saying I have a new follower, I will usually visit their website quickly or check them out on amazon. And, I hate to admit this, a cover has been known to influence how I feel about their work before investigating further. See, if a work has a cover that is a generic one from a self-publisher or is obviously created out of stock footage on Photoshop (without any flair to it)… well… there ya go.
I know how unfair this is!
To sit down and write any work (and then have the guts to get it out into the harsh world of sales and reviews) a writer has to care some. No one simply falls into writing a book. Only Paul McCartney can wake up humming Yesterday; we authors are not that lucky. Yes, we may wake up with Yesterday (or with “Scrambled Eggs” as was the original title), but it takes months and months before our song is ready for a performance. (more…)
The Stories of Scott D. Southard 