The Stories of Scott D. Southard

Blogs are always started with the best intention. A writer feels they have something to share, something that could enrich a reader out there in the stratosphere of the internet.

The funny thing is you see this a lot around the newly published, both self-published and professionally published. Did I say “a lot” in that last sentence? Good, because I meant to say “a lot.” And usually on these newly minted blogs there will be a few posts about their book, their experience writing it, and a few helpful suggestions and then… nothing. The internet is littered with the remains of these kinds of websites, something akin to a field after a rock concert. The party is done, but no one bothered to clean up the mess from the show.

Frankly, what the beginning blogger doesn’t realize is that it takes guts and stamina to write a true blog and to build a readership for it. A blog is more than a marketing tool, it is a new writing platform (and in my opinion could become its own powerful writing medium right alongside writing for plays, books, television, etc.), and if you don’t see it as such, you won’t be able to use it to its full potential. Yes, you can fill it up with advice and your opinion, but for people to come back again and again, there has to be something in your blog that is not available anywhere else on the internet…

I’m talking about you, by the way.

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