This is the second part of a post that begins here.
The worst product I have ever seen in my life was a condom key chain.
We used to sell them at the pharmacy and based on the marketing they were obviously targeted to the teenage audience.
When you bought a box of three—which was the same price as buying a dozen not in a keychain—they would each come in their own little see-through keychain case. Each condom was a different bright color. And the idea is that in a moment of passion, a dude just had to take out his keys and break the plastic open to get at it.
Okay… now let’s consider the reasons why this is a bad idea (and why we probably never sold a single box of them while I worked behind that counter):
To be the kid to proudly display that you were getting lucky like that by having it on your keychain would take… well… balls. And if that dude did have a girlfriend, would she want it so proudly displayed? Do people like that really exist outside of badly written TV shows and movies?
What if his keys fell out when he was visiting his girlfriend’s folks? There they would be, on the couch between you and the dad. Seriously, what do you do? What do you say? What!?!
Do you really want a teenage boy reminded of sex every time they touch their keys or, worse, when they are driving and their keys are in their ignition right in front of them! Teenage boys think of the deed enough, did they need the reminder right in front of them… while they are driving!?!
What if the keychain broke by mistake? If they could be so easily broken up like they claim on the package, couldn’t it happen when they are simply banged against the other keys?