As much as I would love to say it needs to be all in your story… well… that is not enough anymore. Because, frankly, readers might make a decision before even getting to the point that your characters can breath a faint hello.
Blogs, Twitter, Facebook, author pages on amazon.com, etc., every little bit helps. But another part, a big part, has to be that the cover captures the eye. The cover needs to buy you a few seconds of consideration; enough to draw the eye to the description and then to your story. This is true for traditionally published books, indie books, and self-published authors as well. Yes, it is one of the overarching and common struggles that they all share.
Another way to understand what I am saying is that the market is senior prom. You remember senior prom, right? Well, at this prom you want to wear the powdered-blue suit from the 1970’s.
Because everyone will remember that you did… and they will remember it for years after. Continue reading